The Chroma tower could be a striking addition to Croydon’s evolving skyline

Creating a new skyline for Croydon forms a key part of the new identity that regeneration is bringing to one of the major metropolitan centres of London. The architect designed a unique and bold design that would act as a fulcrum for the regeneration of the area.

Our client came to us with a simple brief to deliver striking, memorable imagery to a level of realism that identifies Chroma as the complete business location.

We created a series of stills and an animated film that introduced a new conceptual technique of ‘moving stills’ in commercial real estate marketing. You can see the full film here.