The Hangar District, Brabazon
A place that changes everything. Flagship CGIs, animation and interactive experiences for Bristol’s new residential quarter.
Client: YTL Developments
| Lifestyle animation
| Marketing CGIs
| Sales Centre and Web Interactives
Our playful lifestyle animation captures Brabazon’s spirit of endeavour philosophy. Guided by the marketing strategy, it was created to appeal to a wide range of audiences and demographics.
Where Brabazon begins
We created flagship CGIs, animation and interactive experiences for new residential quarter, The Hangar District, Bristol.
The development is the first phase of the visionary 354-acre Brabazon masterplan at Filton Airfield.
Our visuals were carefully crafted to fit in with the well-established themes and branding of the Brabazon Vision. For the creation of the animations and interactive experiences, we ran workshops with YTLD’s marketing team to embed them within the creative process. The client was a full part of the creative and production journey. We crafted:
Aerial, street-level and interior CGIs
House-type CGIs and Illustrative floorplans
Lifestyle animation
Sale Centre interactive touchscreen site explorer and live-data plot finder tool
A desktop web-optimised version of the interactive experience
Sale centre and web interactives
At The Hangar District Sales Centre, you’ll find our touch-screen interactive experience.
This is accompanied by a scale model of the site and the interface allows the user to explore the vision for the entire masterplan. Content-rich hotspots provide information on the surrounding area, transport links and future phases.
Within The Hangar District section, the public can immerse themselves in full 360-degree CGIs and explore each individual house and apartment via our custom-built plot finder. This tool is also linked to live price and availability information.
We also created a web desktop-optimised version of the experience making it accessible to a wider audience.
Interactive 360s
You spin me round round..
Our interactive experiences included 360-degree marketing CGIs.
Image credit: Stuff
Visuals in action
Our visuals were used as part of the high profile campaign on digital billboards, bus mega rears, social media ads and print.
Campaign by Stuff
Brand Identity by Wordsearch
“The animations and interactive are incredible - just as we imagined. We are over the moon.”
Marketing Manager, YTL Developments