Samsung KX50

Samsung arrives at Kings Cross Station.

Taylor Herring commissioned an in-depth study to mark the launch of Samsung KX, a new experience space in Coal Drops Yard, London, celebrating 50 years of tech innovation.

To accompany the report, Preconstruct produced visualisations to bring the predictions to life.

According to six of Britain’s leading academics, drone-style air taxis and buses could transport people across cities and the daily commute could take place in the sky!

Samsung SmartThings

Our CGIs and Animations were the centrepiece for a multi-platform PR campaign for Samsung’s SmartThings UK launch.

"The product SmartThings allows people to remotely control elements within their homes, such as switching on lights, turning up the thermostat or unlocking the backdoor, all via a simple app on their phones – a lifestyle innovation which would have been considered inconceivable for most of us 25 years ago. As the product represented the dawn of ‘futuristic living’ today in the here and now, we decided to root our creative in a report looking at how we may live in the future – up to 100 years’ from now." Taylor Herring

Taylor Herring’s Creative

The Samsung Future Living Report was widely distributed to the media and was picked up by publications including The Metro, The Mirror, The Sun, The Star, The Express, The Independent, The Daily Record, as well as 3 pieces on the MailOnline and other popular sites such as AOL, BT and ITV.

100+ pieces of coverage across print, online and broadcast media – including 7 national print and 12 broadcast interviews including Sky Sunrise and BBC World Service.